The Research on Jifeng’s “Snake and Elephant” Merger and Acquisition
DOI:
https://doi.org/10.54097/4yddr821Keywords:
“Snake and Elephant” M&A, M&A performance, auto parts.Abstract
China's automobile and parts industry is developing rapidly under the strategy of "manufacturing power", but it is facing market saturation and development bottleneck. Therefore, more and more Chinese enterprises begin to formulate the "going global" strategy, on the one hand, expanding overseas markets, on the other hand, absorbing and learning from overseas advanced technologies. This paper takes Jifeng's merger and acquisition of Grammer as a case, introduces the basic information of both parties and the merger process, analyzes the motivation of the merger, and finally analyzes the performance of the merger and acquisition, and puts forward corresponding suggestions.
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