Comparative Analysis of the Video Game Industry in China, Japan, and South Korea

Authors

  • Zhe Wang ShengHuaZiZhu academy, Wuxi, China

DOI:

https://doi.org/10.54097/8v1a4v54

Keywords:

Comparative analysis; Gaming industry; China; Japan; South Korea; Market dynamics; Cultural influence.

Abstract

This study provides a comparative analysis of the gaming industries in China, Japan, and South Korea, exploring their market dynamics, core segments, industrial ecosystems, and cultural influences. China's gaming market is distinguished by its immense scale, mobile dominance, and a duopolistic structure led by Tencent and NetEase, with sophisticated digital distribution and aggressive monetization strategies. Japan excels in narrative depth and artistic innovation, maintaining a strong console-based ecosystem supported by globally renowned intellectual properties. South Korea stands out in online PC gaming and esports, combining hyper-realistic visuals with hybrid genre narratives that appeal to global audiences. Despite embracing free-to-play models, each market exhibits unique approaches to content creation, distribution, and user engagement, reflecting deeper cultural and industrial philosophies. The analysis highlights the interconnected yet distinct developmental models, offering insights into the future trajectory of digital entertainment and cultural soft power in the global gaming landscape.

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References

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Published

27-12-2025

How to Cite

Wang, Z. (2025). Comparative Analysis of the Video Game Industry in China, Japan, and South Korea. Highlights in Business, Economics and Management, 65, 100-106. https://doi.org/10.54097/8v1a4v54