LIU, Zijun. The Awakening of Gender Consciousness Significantly Influences the Brand Selection Behavior of Female Consumers. Highlights in Business, Economics and Management, [S. l.], v. 65, p. 9–15, 2025. DOI: 10.54097/49tae243. Disponível em: https://hbemdata.org/index.php/ojs/article/view/3. Acesso em: 13 mar. 2026.