ZENG, Zinuo. Localization Path of Global IP: Taking BANDAI’s Integrated Marketing Strategy as an Example. Highlights in Business, Economics and Management, [S. l.], v. 65, p. 34–39, 2025. DOI: 10.54097/hkpsyg82. Disponível em: https://hbemdata.org/index.php/ojs/article/view/7. Acesso em: 4 apr. 2026.