LIAO, Xiyu; YU, Minfei; ZHU, Mohan. Traffic Manipulation Techniques in O2O Competition: a study on the Path to Improve the Efficiency of Cross - media Integrated Marketing for Food Delivery Platforms. Highlights in Business, Economics and Management, [S. l.], v. 65, p. 40–46, 2025. DOI: 10.54097/18a7z949. Disponível em: https://hbemdata.org/index.php/ojs/article/view/9. Acesso em: 26 may. 2026.