LI, Bofei. Enhancing Online Conversion Rates through Digital Marketing Interventions Based on A/B Testing: Evidence from a Three-Month Retail Pilot. Highlights in Business, Economics and Management, [S. l.], v. 69, p. 211–217, 2026. DOI: 10.54097/19bc9x66. Disponível em: https://hbemdata.org/index.php/ojs/article/view/193. Acesso em: 12 sep. 2026.