ZHAO, Gefei. Research On Brand Communication Strategies and Packaging Design in The Era of New Media: A Case Study of Luckin Coffee. Highlights in Business, Economics and Management, [S. l.], v. 65, p. 194–199, 2025. DOI: 10.54097/2713zq96. Disponível em: http://hbemdata.org/index.php/ojs/article/view/32. Acesso em: 28 jul. 2026.